WHAT MAKES AN ADVERT POST MODERN?

These are the 4 points which make an advert post modern. These would be the things to analyse when a post modern approach is taken by advertisements:

1. Emotions 
   The advert will often play on the viewers emotions and make them believe that something is real or something can happen when it actually isn't. 
2. Audience beliefs and their identity
   Making the audience believe that they are all the same and can all have the same experiences regardless of anything. Everyone is the same and the advert will convince the audience of this.
3. Irony
   Something that shouldn't suggest something that does. Using one thing to present an idea that is completely opposite.
4. Intertextuality
   Making references to other media examples which the audience (film/music/tv geeks) will understand and connect themselves.