SIMULACRUM
A copy of something that has no original
HWK: post
What do I know about simulacrum and authenticity in music videos and advertising:
- Post modern adverts present adverts which sell us products in situations which do not really exist- They are NON EXISTENT
- The adverts play on viewers emotions making the audience forget that the situation/story being shown to them isn't real. EMOTIONS
- Some post modern adverts take the piss out of the audiences emotions at an advert and make it very obvious that the situation isn't real and that the emotions being felt by the audience are silly and unnecessary. TWISTING
- Authenticity is never really present in adverts as the majority of the situations are never actually real. FAKE
- The products which are being advertised are often image based. AESTHETICS
- The adverts make the audience question their own mind and beliefs. THEORIES
- The adverts can often mimic pre-existing ideas has by the audience. IMITATION
The word which I would use to describe post modern television adverts would be UNOBTAINABLE
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