Monday, 13 January 2014

THE PIXIES: WHERE IS MY MIND?



This is the original song by Pixies which was released in 1988 and was the seventh track from their album Surfer Rosa. It became their most popular, successful song and so has since been used and remixed for different purposes.


The 1999 film Fight Club used the song in the end credits which featured more prominent drums and electric guitar making the sound of the song more powerful and have more of an impact on the audience watching the film and listening to the song. 


The song was then used in a holiday advert produced by Thompson in 2011. It was then modified to have no words and just have the tune played by a piano which made the song sound more relaxing and peaceful which reflected the context of the advert.


A second version of the advert promoting the same thing also used the song, however this time it was a cover version of the song by a female which, like the previous advert, makes the song sound more relaxing an calm to reflect the context of the holiday. Missing out the verse and skipping straight to the section describing fish has a link to holidays (sea, fish, Caribbean, etc) which again links well with the advert.

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