Unlike normal, modern adverts which want the audience to believe that what they are presenting in the advert is true, post modern adverts tell the audience that they are being deceived and that what they are watching and hearing isn't actually true.
The adverts play on the viewers emotions, therefore making them feel a certain way before making them realise that what they think actually isn't what they think at all.
This is the Kelloggs advert which is advertising their cereal bar "Squares".
The advert intrigues the viewer before announcing that they have been lying and that the advert isn't true, therefore following the principles and showing that it is a post modern advert.
This IKEA lamp advert makes the audience feel as though the lamp they see in the advert is sad from a combination of the sad background music and the dark shots showing the lamp all on its own. The man at the end telling the viewers that they are stupid to feel sorry for the lamp because its replacement is better shows the advert following post modern principles.
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